Young leading the change in Greece: Economides

Mr Economides, who has helped brands like Apple and Coca-Cola define themselves globally, believes Greece's young are creating the change that Greece so desperately needs, way ahead of the government's actions. "We have a very well educated young population that just can't find work…. This reality, that being educated and able to work isn't necessarily going to get you a job, and most probably won't, has created a new group of Greeks that have to think outside the box, invest in a good idea, and put everything they have into making it work..." Read more.